Choosing the right colors can make a difference in how cool you feel in summer. Whether you're going to the beach, taking a stroll in the city, or working outside, the colors you wear impact your body temperature. This post explores five refreshing, cooling colors to cool you down.

However, keep in mind that color isn’t everything. We’ll also explore how our Mobile Cooling technology allows you to wear any color in the summer and still stay cool.

For now, let’s take a look at the general best colors to wear in summer.

When the sun is blazing, and temperatures rise, wearing the right colors can make a noticeable difference and can keep you cool and comfortable. Here are 5 cooling fabric colors that are perfect for your summer clothes.

White is the ultimate summer color as it reflects sunlight rather than absorbing it, which helps to keep your body cooler. This reflective property makes white clothing feel noticeably cooler than darker shades. Moreover, white is versatile and pairs well with almost any other color, making it easy to create stylish and breezy summer outfits.

Light blue, including shades like sky blue or aqua, reflects sunlight and helps maintain a cooler body temperature. This makes it an ideal choice for hot days. Light blue also provides a refreshing and calming effect, making it a practical and pleasant color for summer wear.

Light gray is another excellent choice as it reflects sunlight without absorbing heat, providing a sophisticated alternative to white. It offers a neutral base that complements various summer wardrobes, helping to create a polished look while keeping you comfortable throughout the day.

Beige or tan colors are subtle neutrals perfect for summer. They are light enough to reflect sunlight and keep you cool, yet they offer more depth than white or light gray. Beige tones are versatile, pairing well with brighter colors or creating monochromatic outfits for a sophisticated summer style. This color choice is popular for casual and business-casual summer attire.

Pastel colors, including shades like mint green, lavender, and pale yellow, are aesthetically pleasing and practical for staying cool in summer. Pastels reflect light well and offer a light, airy feel to your outfit, making them a smart and stylish choice for hot weather.

While certain colors can help keep you cool during hot weather, others may have the opposite effect by absorbing heat and can make you feel much warmer. Here are colors you might want to generally avoid wearing when temperatures soar.

Dark colors like black, dark brown, deep navy, and charcoal gray absorb more sunlight and heat than lighter shades. This absorption can make you feel hotter and less comfortable in high temperatures. Dark-colored clothing tends to trap heat close to the body. It can lead to increased sweating and discomfort during the summer months.

Bold colors such as bright red, electric blue, and intense orange, can also absorb more heat. These colors tend to have deeper pigments that absorb sunlight rather than reflect it. As a result, bold-colored clothing can contribute to feeling warmer.

While versatile and stylish, black absorbs sunlight and retains heat. It can make the color less than ideal for hot weather. Wearing black clothing can increase your body temperature and lead to discomfort. 

It can get worse when exposed to direct sunlight. If you prefer darker shades, consider opting for lighter versions, such as gray or navy blue, which absorb less heat than true black. 

Or better yet, continue to wear black and darker color clothes with our mineral-infused technology.

Deep shades of brown and burgundy absorb sunlight and retain heat. These darker hues can make you feel warmer and less comfortable in hot weather. They can be difficult to manage when you wear heavier fabrics like wool or thick cotton. Instead, opt for lighter brown or beige tones that reflect more sunlight and help keep you cool.

Clothing with metallic finishes or reflective materials, such as shiny gold, silver, or bronze, can attract and retain heat. These materials often have a reflective surface that can intensify sunlight absorption, leading to increased warmth. While metallic accents can add sparkle to an outfit, it's advisable to balance them with lighter, more breathable fabrics in cooler shades.

Wearing light colors in summer is more than just a fashion choice; it’s supported by science. 

Light colors help keep you cool because they reflect sunlight instead of absorbing it. When you wear colors like white, pastels, light blues, and light grays, they bounce the sun’s rays away, which means your clothes don’t get as hot.

This effect is known as the albedo effect. It refers to how well a surface, like your clothes, can reflect sunlight. Light-colored surfaces have a higher albedo, meaning they reflect more sunlight and absorb less heat. As a result, wearing light colors can reduce the amount of heat that gets trapped in your clothing and keeps your body cooler.

Another reason light colors are cooler is because they absorb less heat. Dark colors, on the other hand, soak up more sunlight and get warmer. This is why wearing a black shirt on a sunny day can make you feel much hotter than wearing a white one.

Light colors also help protect your skin. They reflect harmful UV rays, reducing the risk of sunburn and keeping your skin safer in the sun. So, by choosing light-colored clothes, you not only stay cooler but also protect your skin from the sun’s harmful effects.

When selecting colors to stay cool this summer, consider practical aspects that affect how colors interact with sunlight and temperature. Here are some helpful tips:

Light Colors Reflect Sunlight: Opt for colors like white, light blue, and pastels. These colors reflect more sunlight, helping to keep your body temperature lower.

Avoid Dark Colors: Dark colors absorb more heat, making you feel warmer. Save blacks and deep shades for cooler days or evenings.

Pair Light Colors with Breathable Materials: Choose fabrics like cotton, linen, or our advanced cooling fabrics. They allow for better air circulation, enhancing the cooling effect of light colors.

Outdoor Activities: For prolonged sun exposure, lighter colors paired with UV-protective clothing can reduce the risk of overheating.

Urban Settings: In urban areas with less natural shade, lighter colors can help you stay cooler while navigating city streets.

Hot and Humid Climates: Lighter colors in breathable fabrics are essential. Whites, light grays, and pastels are excellent choices.

Dry and Arid Climates: Light colors are still beneficial, but also consider moisture-wicking properties to stay comfortable.

Feel Good Factor: Choose colors that make you feel good and suit your personal style. Comfort is key, and feeling confident in your outfit can also contribute to overall well-being.

Experiment and Adapt: Don’t hesitate to try new color combinations. Summer is a great time to explore different shades and find what works best for you in terms of comfort and style.

While wearing lighter colors is a traditional method to stay cool during summer, our innovative mobile cooling technology allows you to enjoy the colors you love, regardless of their shade. 

With our mineral-infused fabrics, you can stay cool and comfortable in any color, including classic black and sophisticated dark grey.

Our technology works by actively cooling your body, making it possible to wear your favorite hues without worrying about the heat. This means you can maintain your style and comfort, even on the hottest days, with the advanced cooling benefits our clothing provides.

Check out our latest collection of Mobile Cooling clothes today.